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Technical Assistance Bulletins:
Developing Effective Messages and Materials for Hispanic/Latino Audiences
Communicating Appropriately with Asian and Pacific Islander Audiences
Center for Substance Abuse Prevention (CSAP) Communications Team, 1997

Center for Substance Abuse Prevention (CSAP)
7200 Wisconsin Avenue, Suite 500
Bethesda, MD 20814-4820

PHONE (301) 941-8500

Free

These two bulletins are part of a series developed to help substance abuse prevention programs reach their target audiences, but they have enough general information to be helpful for any health education effort. They outline fairly precise strategies for getting a health message across effectively to the specific cultural target populations. Each starts with a review of the demographics of the target culture in the U.S. then outlines the health communication process, discusses how to research the health problem in that culture, how to define the specific target audience, and how to research the cultural issues that will affect the communication with that group. Each bulletin is 12 pages and has useful, concise, and practical information.

KEYWORDS: Asian Americans, Cross-cultural Communication, Latin Americans, Materials Development, Substance Abuse

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World Education
November 2000